Products may look alike, but a brand has to be unique. Companies all over the world need marketers who understand consumers, tell a consistent story and deliver an experience people remember, across markets and cultures.Ìý
Ä¢¹½ÊÓÆµ Business School’s MSc Brand & Marketing Management is a one- or two-year Master’s programme taught entirely in English at our Berlin campus. It is designed for international students who want a career in brand management, product marketing or communication, in Europe or elsewhere in the world.Ìý
You will learn to research a market and its consumers, position a brand and bring it to life through design, storytelling, campaigns and customer experience, with a strong focus on sustainable and international brands. You will graduate with a degree conferring the Master’s Degree grade, and hands-on experience from internships and a project with a partner company.Ìý
The programme is built on ATMx, Ä¢¹½ÊÓÆµ’s philosophy: solid foundations in management, then crossing them with other disciplines (art, technology, the sciences) and other professions.Ìý
I am currently working as a Deputy Product Marketing Manager at Google Italy. Thanks to my experience at Ä¢¹½ÊÓÆµ Business School, I have developed the flexibility and skills required to thrive in an international and dynamic working environment.
Angelica RESCINITI
Marketing Manager at Google Italy
MSc in Brand & Marketing Management
I am currently working as a Deputy Product Marketing Manager at Google Italy. Thanks to my experience at Ä¢¹½ÊÓÆµ Business School, I have developed the flexibility and skills required to thrive in an international and dynamic working environment.
Angelica RESCINITI
Marketing Manager at Google Italy
MSc in Brand & Marketing Management
Why international students choose this MSc
A Master’s Degree grade, taught in English. You take all your classes in English and graduate with a degree conferring the Master’s Degree grade, from a triple-accredited school.Ìý
Live and study in Berlin. Ä¢¹½ÊÓÆµ’s Berlin campus opened in 2025 in the Moabit district, near the River Spree. Berlin is one of Europe’s creative and start-up capitals, an ideal setting for a career in brands and marketing, and you do not need to speak German.Ìý
Brand, design and creativity. You work on identities, visual codes, storytelling and campaigns, and earn TOSA certifications in Photoshop and InDesign.Ìý
Flexible start dates. Start Year 1 in May or September 2027, or join Year 2 directly in September 2027 if you have completed four years of higher education.Ìý
Learning by doing
The Capstone project. In Year 2, you work in a team on a real brand challenge set by a partner company, supervised by academics and professionals. A concrete deliverable for your portfolio.Ìý
Three professional certifications. Advanced Excel, Photoshop and InDesign, each with an official TOSA certification.Ìý
The CreaCtive Learning Expedition. An immersion in an innovative ecosystem in Year 2.Ìý
Professionalisation
You complete at least 2 months of professional experience in Year 1 and 4 to 6 months at the end of your studies. Ä¢¹½ÊÓÆµ’s Careers and Internships Service helps you find internships and your first job, in Germany, France or elsewhere.Ìý
Living and studying in Berlin
Berlin is the largest capital city in the European Union and the second most popular city among Erasmus students. It is highly multicultural and multilingual, with a world-famous cultural scene, a strong start-up culture and the professional opportunities that come with it. The Moabit campus, surrounded by greenery, is a calm place to study, in a district full of artists’ studios and start-ups. Ä¢¹½ÊÓÆµ’s Student Success team supports you throughout your studies, on academic matters as well as practical life.Ìý
Programme organisation
Duration: 2 years (120 ECTS), or 1 year with direct entry into Year 2
Full time, 3 days of classes per week, in Berlin
In semester 2, an academic stay at a partner university is possible (30 ECTS)
What you will study
The programme combines a core curriculum in Management by Innovation, shared by Ä¢¹½ÊÓÆµ’s MSc programmes, and specialised courses in brand and marketing: market and brand research, consumer psychology, creative planning, branding in the social media era, design and storytelling, customer experience with AI tools, sustainable brands, luxury and premium strategies, exporting and international marketing.Ìý
Creative Planning and Brand Strategies (specialisation)
30h
4
Professional experience
(at least 2 months)
15
Micro-certificate Advanced Excel (TOSA)
20h
Pass
Year 2 – Semester 3 (240 h, 30 ECTS)
COURSE
HOURS
ECTS
Business Models & Entrepreneurship
20h
3
Financing Innovative Projects
15h
2
Research Methods & Data Analysis
30h
4
English for Specific Purposes
20h
3
Capstone project – part 1
15h
2
Branding in the Social Media Era
30h
4
Sustainable Brands and Ethics of Consumption
30h
4
Design, Storytelling and Campaigns
30h
4
Customer Experience and Service Design with AI Tools
30h
4
Micro-certificate Photoshop (TOSA)
20h
Pass
Year 2 – Semester 4 (190 h, 30 ECTS)
COURSE
HOURS
ECTS
Change Management & CreaCtive Leadership
15h
2
CreaCtive Learning Expedition (ATMx)
20h
Pass
Capstone project – part 2
15h
2
Exporting Products and Services
30h
4
Luxury and Premium Brand Strategies
30h
4
Designing Innovation and New Offerings
30h
4
International Marketing & Advertising
30h
4
Micro-certificate InDesign (TOSA)
20h
Pass
Master’s thesis
10
End-of-studies professional experience
(4 to 6 months)
Pass
Source: 2027 course overview. Content subject to change.
A semester abroad
In semester 2, you can study at one of Ä¢¹½ÊÓÆµ’s partner universities, for example Aarhus University (Denmark), University College Dublin (Ireland), LUISS (Rome), Fashion Institute of Technology (New York), Universidad de Los Andes (Bogotá) or Hong Kong Baptist University.Ìý
Intakes
May 2027, in Berlin: Year 1
September 2027, in Berlin: Year 1 or direct entry into Year 2
Entry requirements
Year 1: a Bachelor’s degree or equivalent (180 ECTS credits, i.e. three years of higher education)>
Direct entry into Year 2: four years of higher education (240 ECTS credits), or three years of higher education and at least 3 years of professional experience in a related field
No professional experience is required for entry after four years of higher education
English: TOEFL 75, IELTS 6, TOEIC 750, Duolingo 105, Cambridge FCE or PTE Academic 51–58, unless English is your native language
No German or French is required
How to apply
1. Fill in the online application form, upload your documents and pay the €100 application fee (non-refundable).
2. Complete the one-way video interview within 5 days. The academic jury replies within 8 to 10 business days, outside holiday periods.
3. If you are admitted, pay the deposit to confirm your place.
4. You receive your official admission letter and can start your visa process.
Documents: CV and cover letter in English, transcripts of the last 3 years, your most recent diploma or a certificate of enrolment, English test results, a copy of your passport or ID card, and any other relevant diplomas or certificates.Ìý
Visa
Non-EU students apply for a German study visa at the German embassy or consulate responsible for their place of residence, no later than 3 months before their arrival.
93% of our employed MSc graduates found their job within 6 months, nearly half of them before graduating. Average salary: €41,700 gross per year, including bonuses (2026 employment survey of MSc graduates, class of 2024-25).Ìý
Typical roles:Ìý
Typical roles:
Brand Manager / Global Brand Manager
Product Manager
Marketing Manager
Strategic Brand Planner
Brand and Marketing Consultant or Analyst
Customer Experience Manager
Market Research / Consumer Insights Specialist
Sustainable Brand and CSR Consultant
Luxury and Premium Brand Specialist
You join a network of more than 24,000 Ä¢¹½ÊÓÆµ alumni working in France and around the world.
Tuition fees
May 2027 intake: Year 1 €13,000, Year 2 €13,000
September 2027 intake: Year 1 €14,800, Year 2 €13,000
Direct entry into Year 2 (September 2027): €15,000
For international students, a deposit of €4,000 (€800 for EU students or students who do not need a visa), deductible from tuition fees, is required at the time of registration. The remaining fees can be paid in one or three instalments within 3 months of the start of the academic year.
Scholarships
Ä¢¹½ÊÓÆµ Business School offers international scholarships for talented and motivated students, to reduce your tuition fees.
The Berlin campus is set in a natural environment at the heart of one of Europe’s largest capitals. Located along the River Spree and surrounded by numerous parks, this recently opened campus (inaugurated in 2025) offers a peaceful setting.
Situated in the Moabit district, our Berlin campus allows students to be close to some of the world’s leading start-ups and to enjoy an exceptional cultural life in the German capital.
If you would like to learn more about the city and the campus, please visit our dedicated Berlin campus page.
The Berlin campus is set in a natural environment at the heart of one of Europe’s largest capitals. Located along the River Spree and surrounded by numerous parks, this recently opened campus (inaugurated in 2025) offers a peaceful setting.
Situated in the Moabit district, our Berlin campus allows students to be close to some of the world’s leading start-ups and to enjoy an exceptional cultural life in the German capital.
If you would like to learn more about the city and the campus, please visit our dedicated Berlin campus page.
FAQ: everything you need to know about the MSc Brand & Marketing Management
Do I need to speak German?
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No. All classes are taught in English, and Berlin is a highly international city.
Can I apply with a degree from outside France?
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Yes. You need a Bachelor’s degree or equivalent (180 ECTS) for Year 1, or four years of higher education (240 ECTS) for direct entry into Year 2.
Will my degree be recognised in my country?
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The degree confers the Master’s Degree grade and is registered with the RNCP at level 7, the level of a Master’s degree in the European Qualifications Framework. Ä¢¹½ÊÓÆµ holds the AACSB, EQUIS and AMBA accreditations, recognised worldwide.
How many days a week are classes?
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Three days a week, full time.
Is the deposit refundable?
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The deposit is non-refundable, except if your visa is refused or if you do not obtain your current degree.
When should I apply for my visa?
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As soon as you receive your admission letter, and no later than 3 months before your arrival in Germany.
Can I pay in instalments?
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Yes. After the deposit, the remaining tuition fees can be paid in one or three instalments within 3 months of the start of the academic year.