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What makes this MSc stand out

Brand, design and creativity. Brand management here is not just about numbers. You work on identities, visual codes, storytelling and campaigns, and learn to use aesthetics to drive decisions. Two TOSA certifications, Photoshop and InDesign, prove you can turn a brand idea into visuals.Ìý

From insight to experience. The programme follows the life of a brand: market and brand research, consumer psychology, creative planning and brand platforms, then social media branding, campaigns and customer experience design with AI tools.Ìý

Responsible and international brands. Courses on sustainable brands and the ethics of consumption, luxury and premium strategies, exporting and international marketing and advertising prepare you to build brands that are both desirable and responsible, on every market.Ìý

Berlin, a creative capital. You study at Ä¢¹½ÊÓƵ’s Berlin campus, in the Moabit district, an area full of artists’ studios, start-ups and schools. Classes take place three days a week.Ìý

Two intakes. Start Year 1 in May or September 2027, or join Year 2 directly in September 2027.Ìý

Learning by doing

The Capstone project. In Year 2, you work in a team on a real brand challenge set by a partner company or built around a real-world problem. Supervised by academics and professionals, you analyse, create and defend your recommendations in front of the company. A concrete deliverable for your CV and portfolio.Ìý

Micro-certificates. Short modules that give you an official TOSA certification on tools employers use: Advanced Excel in Year 1, Photoshop and InDesign in Year 2.Ìý

The CréaCthon (#ATM). A collective innovation workshop where you work with profiles different from your own, in the Art, Technology, Management spirit that makes Ä¢¹½ÊÓƵ unique.Ìý

The CreaCtive Learning Expedition. In Year 2, an immersion in an innovative ecosystem to see first-hand how companies transform.Ìý

Skills that make the difference. Speaking to convince (Talk & Impact), strategic use of generative AI (Prompt Engineering), and support in building your career plan (Unlock Your Career Potential).Ìý

Professionalisation

You complete at least 2 months of professional experience in Year 1 and 4 to 6 months at the end of your studies, in marketing, brand management or communication. Internships, entrepreneurial projects and fixed-term or permanent contracts all count, as long as they relate to the specialisation.Ìý

Ä¢¹½ÊÓƵ’s Careers and Internships Service supports you in finding internships and your first job. Ä¢¹½ÊÓƵ works with more than 130 partner companies. Companies that have welcomed Ä¢¹½ÊÓƵ students and graduates in this field include Adidas, Puma, GfK, Brand Trust and VOK DAMS.Ìý

An international outlook

In semester 2, you can study at one of Ä¢¹½ÊÓƵ’s partner universities, for example Aarhus University (Denmark), University College Dublin (Ireland), LUISS (Rome), Fashion Institute of Technology (New York), Universidad de Los Andes (Bogotá) or Hong Kong Baptist University. Internationally focused activities also lead to the Global Competency Certificate, which recognises your intercultural skills.Ìý

Programme organisation

• Duration: 2 years (120 ECTS), or 1 year with direct entry into Year 2
• Full time, 3 days of classes per week, in Berlin
• Each year combines a core curriculum in Management by Innovation and specialisation courses
• In semester 2, an academic stay abroad (30 ECTS) can replace classes on campus

The core curriculum goes beyond managing innovative projects: it makes innovation a lever to transform management practices as a whole, in response to the major challenges of digitalisation, globalisation and sustainability.Ìý

Understanding brands and their audiences

The programme starts with the people a brand speaks to. In market and brand research, you learn to collect and interpret consumer data, measure brand perception and spot growth opportunities. Psychology and marketing explains how consumers perceive, choose and stay loyal to a brand. Creative planning then turns these insights into brand platforms and distinctive positioning.Ìý

Creating and growing the brand

You discover how brands are built and brought to life today: branding in the social media era, design, storytelling and campaigns, and customer experience and service design, using AI tools to prototype and test ideas. Design is treated as a strategic lever, not a finishing touch.Ìý

Responsible and international brands

The programme covers sustainable brands and the ethics of consumption. It also prepares you for international roles, with courses on international marketing and advertising, exporting products and services, luxury and premium brand strategies, and designing innovation and new offerings.Ìý

Semester by semester

Year 1 – Semester 1 (210 h, 30 ECTS)

Year 1 – Semester 2 (130 h, 30 ECTS)

Year 2 – Semester 3 (240 h, 30 ECTS)

Year 2 – Semester 4 (190 h, 30 ECTS)

Source: 2027 course overview. Content subject to change.

Intakes

• May 2027, in Berlin: Year 1
• September 2027, in Berlin: Year 1 or direct entry into Year 2

Entry requirements

• Year 1: a Bachelor’s degree or equivalent (180 ECTS credits)
• Direct entry into Year 2: four years of higher education (240 ECTS credits)
• Returning to studies? Direct entry into Year 2 is also possible with a three-year degree and at least 3 years of professional experience in a related field
• No professional experience is required for other applicants
• English level: TOEFL 75, IELTS 6, TOEIC 750, Duolingo 105, Cambridge FCE or PTE Academic 51–58

How to apply

Applications go through the MSc (DESSMI) admissions process. Selection is based on your application file and an interview, which look at your academic background and your motivation for marketing and brand careers. The admission calendar follows the sessions set by Ä¢¹½ÊÓƵ Business School.

Disability support

Do you have a disability? Ä¢¹½ÊÓƵ’s disability advisor, Madeleine Ostrowski (madeleine.ostrowski@icn-artem.com), supports you from your application to the end of your studies.Ìý

Applying from outside France? See the international page of this MSc.Ìý

Careers after the MScÌý

93% of our employed MSc graduates found their job within 6 months, nearly half of them before graduating. Average salary: €41,700 gross per year, including bonuses (2026 DESSMI employment survey, class of 2024-25).Ìý

Examples of careers:Ìý

• • Brand Manager / Global Brand Manager
  • Product Manager
  • Marketing Manager
  • Strategic Brand Planner
  • Brand and Marketing Consultant or Analyst
  • Customer Experience Manager
  • Market Research / Consumer Insights Specialist
  • Sustainable Brand and CSR Consultant
  • Luxury and Premium Brand Specialist

Graduates join a network of more than 24,000 Ä¢¹½ÊÓƵ alumni, many of whom work in marketing and communication in France and abroad.Ìý

Tuition fees

• May 2027 intake: Year 1 €13,000, Year 2 €13,000
• September 2027 intake: Year 1 €14,800, Year 2 €13,000
• Direct entry into Year 2 (September 2027): €15,000

Scholarships and funding

Your financial circumstances should not stop you from joining the school of your choice. Ä¢¹½ÊÓƵ offers several options: scholarships, partial fee waivers, payment in instalments and bank loans.